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A Study of Customer Services in Regional Rural Banks



Год выпуска: 2014
Автор: M. Thukaram
Издательство: LAP Lambert Academic Publishing
Страниц: 232
ISBN: 9783659426919
Описание
A service marketing is a new area of modern marketing management. Services industries are quite varied. Such as: (i) airlines (ii) banks (iii) hotels (iv) insurance companies (v) management consulting firms (vi) medical practices (vii) motion picture companies (viii) plumbing repair companies (ix) real estate firms (x) healthcare (xi) tourism (xii) transport (xiii) personnel care (xiv) entertainment (xv) tele-communications and similar services, which attract the profession of marketing.In India, 75% of rural population comprise small/marginal farmers and landless labour and other disadvantaged sections of society. These sections need credit support for economic development. A large section of this population still depends on the informal credit system, which charges exorbitant rates of interest6. Government of India has identified the basic need of providing the rural credit to the agriculture sector, as the rural farmers are facing a lot of financial problem. Customer service is...


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Людмила, 12.04
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