Год выпуска: 2012 Автор: Manvinder Singh Pahwa Издательство: LAP Lambert Academic Publishing Страниц: 312 ISBN: 9783659102950
Описание
Money is life blood of economy of any country and banking is the nervous system which pumps this life blood through out the economy. No person either a common man or big corporate and even the government can think of development without banking. From last two decades a revolution in Indian Baking Sector can be felt which was ignited with implementation of New Industrial Policy, 1991 followed by the recommendations of M. Narsimham Committee I in 1993. In order to cope up with the requirements of new industrial policy, the government decided to privatize banks in 1994. In this regime of privatization, ICICI Bank was incorporated as a company limited by shares and within 7 years of its establishment it became the largest private sector bank of India and a pioneer in innovations in banking services. The customers are the main focus of any business and their satisfaction is a factor which decides the sustainability of any business concern in the market. The present research work is an...
