Год выпуска: 2012 Автор: Fredrick Odoyo Издательство: LAP Lambert Academic Publishing Страниц: 296 ISBN: 9783659148897
Описание
The present study pertains to analysis and projection of growth and performance of General Insurance Sector in India. The major focus of the study is to evaluate the role of the Government in regulating the insurance industry and on the growth and performance and marketing strategies. The analysis revealed that the general Insurance penetration in India is very low as compared to international standards in general and in rural sector in particular. Liberalization of this sector has contributed a lot of opportunities for the growth of the rural market. The study found that the employees of the private sector insurance companies are more acquainted with the application of information and communication system than those from public sector firms, and consumers have less choice of products in the absence of tailor-made products to suit different categories of people. The private sector insurance companies are more cost-effective. The study will contribute to enhance the present knowledge...
