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Historical & Technological Development of Outdoor Advertising in Ghana


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Год выпуска: 2014
Автор: Patrique de Graft-Yankson and Eric Kwame Agyarkoh
Издательство: LAP Lambert Academic Publishing
Страниц: 124
ISBN: 9783659581724
Описание
 Historical Developments of Outdoor Advertising in Ghana provides a rich diachronic overview of various technological and developmental stages that have propelled outdoor advertising to its present status in Ghana. The book chronicles the historiography of the evolution of the local outdoor advertising industry between 1920 and 2012, with the view to identifying and documenting the personalities as well as outdoor advertising agencies that pioneered the local industry. It also sought to trace the systematic technological developments that have occurred in the local outdoor advertising industry, the factors that initiated the developments, the impact of modern technology on the local industry and the challenges that have characterized the local industry till date, the upshot of which provided the impetus for making projections and recommendations into the future of outdoor advertising in Ghana. Being an outcomes of a research work, the content of this book entails a smooth thematically...

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