Год выпуска: 2012 Автор: Havi Murungi Издательство: LAP Lambert Academic Publishing Страниц: 100 ISBN: 9783848483785
Описание
A problem related to the religious connotations of current emblems for the International Red Cross and Red Crescent Movement which had led to a new symbol proposal in 2000 presented an opportunity to examine the comparative effectiveness of pictorial, schematic, and abstract symbols; to assess the tenability of Saussure's signifier-signified arbitrary sign relationship in the context of visual representations; to validate Peirce's semiotic theories of iconicity, indexicality, and symbolicity in relation to graphical symbol form; to gauge the utility of ISO 9186: 2001 in a new context; and to evaluate the suitability of current and proposed symbols to represent visually key attributes of the movement. This book presents the results of this investigation; it demonstrates the semiosis of pictorial, schematic, and abstract graphical forms overlapping to the extent that graphical form has limited functional utility. That notwithstanding, by analysing the semiosis of symbols of...
