Sustainable Product Development or Marketing Hype? Год выпуска: 2010Автор: Tom Page and Gisli ThorsteinssonИздательство: LAP Lambert Academic PublishingСтраниц: 84ISBN: 9783843366373Описание This study explores consumer's attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. ‘The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important' (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.
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Наталья Ирина,добрый день!!! В пятницу защитила диплом после вашего сопровождения на отлично, очень помогли добавления по поводу затрат в условиях кризиса. Доклад написала сама, что очень мне помогло. Ещё раз огромное спасибо за отличную работу ))
