Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers Год выпуска: 2005Автор: Jeffrey F. Rayport, Bernard J. JaworskiИздательство: Страниц: 262ISBN: 0875848672Описание How technology is revolutionising service and humanising the face of business In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this “front-office automation” revolution unfolds, competitive advantage will increasingly depend on deploying the right mix of interfaces with customers—human, automated, and hybrids of both—to surpass current levels of performance and service. Based on extensive research inside both start-up and established businesses, Best Face Forward proposes guiding principles and a practical auditing tool for determining how humans and machines can best collaborate in mediating critical customer interactions.
Похожие книги
Michael R. Solomon. Conquering Consumerspace. Marketing Strategies for a Branded World. – М.: AMACOM/American Management Association, 2004. – 276 с. Chang B Ko. The Strong Firms Need SCM: Global Company's Key Competitiveness Lie in Logistics Solution (Volume 1). – М.: , 2012. – 396 с. Mary E. Chenoweth, Nancy Y. Moore, Amy G. Cox, Judith D. Mele, Jerry M. Sollinger. Best Practices in Supplier Relationship Management and Their Early Implementation in the Air Force Material Command. – М.: , 2012. – 90 с. Rick Kash. The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits. – М.: , 0. – 0 с. Harlan D. Platt. Why Companies Fail: Strategies for Detecting, Avoiding, and Profiting from Bankruptcy. – М.: Beard Books, 0. – 152 с. Lynn Sharp Paine, Lynn Sharp Paine. Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance. – М.: , 0. – 0 с. Jo-Ellan Dimitrius. Put Your Best Foot Forward: Make a Great Impression by Taking Control of How Others See You. – М.: , 0. – 0 с. Erik Keller. Technology Paradise Lost: Why Companies Will Spend Less to Get More from Information Technology. – М.: , 0. – 0 с. Robert Hiebeler, Thomas Kelly, Charles Ketteman, Thomas B. Kelly, Arthur Andersen & Co. Best Practices: Building Your Business With Customer-Focused Solutions. – М.: , 0. – 0 с. Jamal K Al-Dabal. Is Total Quality Management Enough for Competitive Advantage? Realities in. – М.: , 0. – 0 с. Lynn Parker, F. Joseph Lepla. Integrated Branding: Becoming Brand-Driven Through Company-Wide Action. – М.: , 0. – 0 с. Jeffrey F. Rayport, Bernard J. Jaworski. Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers. – М.: , 2005. – 262 с. SHAMBAUGH. MAKE ROOM FOR HER: WHY COMPANIES NEED AN INTEGRATED LEADERSHIP MODEL TO ACHIEVE EXTRAORDINARY RESULTS. – М.: , 2013. – с. Sujatha Palleti. Brand Loyalty and its antecedents. – М.: Scholars' Press, 2013. – 192 с. Mehreen Shora. Measuring Service Quality. – М.: LAP Lambert Academic Publishing, 2014. – 96 с. RATTANA SEEDEE. BEST BUSINESS PRACTICES AND PERFORMANCE OF CERAMICS FIRMS IN THAILAND. – М.: LAP Lambert Academic Publishing, 2010. – 216 с. Alireza Miremadi and Ali Beheshtinejad. Customer Loyalty and Retention for High Tech Product. – М.: LAP Lambert Academic Publishing, 2013. – 96 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Елена Вчера защитилась на оценку "хорошо"! Спасибо Вам за оказанную помощь!
