Marketing Research Essentials Год выпуска: 2013Автор: Carl McDaniel Jr., Roger GatesИздательство: WileyСтраниц: 456Описание Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
Похожие книги
Robert W. James, Charles J. Woelfel, The Staff of Research, Education Association. Developing New Products & Services and Operating Profitably Essentials. – М.: , 0. – 0 с. Commodity Research Bureau, Commodity Research Bureau. The CRB Commodity Yearbook 2003. – М.: , 0. – 0 с. Res&Educ Assn Staff. The Essentials of Marketing Principles (Essentials). – М.: , 0. – 0 с. Carl McDaniel. Marketing Research Essentials. – М.: , 2005. – 0 с. Norman M. Bradburn. Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires. – М.: , 2004. – 448 с. Robert J Kaden. Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money. – М.: , 2006. – 232 с. Bruce Wrenn, Philip K. Sherwood, Morris E. Ruddick. The Marketing Research Guide. – М.: , 2005. – 425 с. Ian Brace, Karen Adams. An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series). – М.: , 2006. – 154 с. Commodity Research Bureau. The CRB Commodity Yearbook 2008, with CD-ROM (Crb Commodity Yearbook). – М.: , 2008. – 384 с. Matthew Housden, Anthony Annakin Smith. CIM Marketing Research and Information Bundle. – М.: , 2008. – 800 с. Carl McDaniel Jr. Marketing Research Essentials. – М.: , 2010. – 0 с. V. Kumar. Essentials of Marketing Research. – М.: , 1998. – 640 с. Carl McDaniel Jr. Marketing Research Essentials. – М.: , 2010. – 528 с. Carl McDaniel Jr. Marketing Research Essentials. – М.: , 2005. – 512 с. Carl McDaniel Jr. Marketing Research Essentials. – М.: , 2003. – 480 с. Carl McDaniel Jr. Marketing Research Essentials with Free Student CD–ROM. – М.: , 2003. – 544 с. Carl McDaniel Jr., Roger Gates. Marketing Research Essentials. – М.: Wiley, 2013. – 456 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Павел, 12.02 Большое вам спасибо за курсовую, претензий не имею!
