Marketing and Financial Management: New Economy-New Interfaces Год выпуска: 2005Автор: David Walters, Michael HallidayИздательство: Страниц: 277ISBN: 1403940975Описание This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices ofperformance.
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Юлия Спасибо большое за консультацию. Оценка отлично! У комиссии не было ни одного замечания и вопроса.
