Год выпуска: 2004 Автор: Steve Smith, Don E. Schultz Издательство: Страниц: 400 ISBN: 0793193311
Описание
Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer?and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more. Authors Steve Smith and renowned Professor Don E. Schultz give readers a fact-filled how-to handbook that covers the entire sales promotion spectrum clearly, concisely, and completely. Professor Schultz introduces each chapter with an insightful, analytical perspective, and then the authors show readers: ? How to choose the right tactic from over 100 options, reviewing descriptions, advantages, and disadvantages ? How to budget the program ?...
