An assessment of values concerning luxury brand purchase intention Год выпуска: 2015Автор: Tagreed AbalkhailИздательство: Страниц: 160ISBN: 9783659772788Описание This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed ?
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