Over the past two decades, sales of fair trade coffee have grown significantly and the fair trade network has emerged as an important international development project. Activists and commentators have been quick to celebrate this sales growth, which has allowed socially just trade, labour, and environmental standards to be extended to hundreds of thousands of small farmers and poor rural workers throughout the Global South. While recent assessments of the fair trade network have focused on its impact on local poverty alleviation, however, the broader political-economic and historically-rooted structures that frame it have been left largely unexamined. Addressing this omission, Gavin Fridell argues that while local level analysis is important, examining the impacts of broader structures on fair trade coffee networks, and vice versa, are of equal if not greater significance in determining its long-term developmental potential. Using fair trade groups in Mexico and Canada as...
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