Rebuilding Brand America: What We Must Do to Restore Our Reputation And Safeguard the Future of American Business Abroad Год выпуска: 2007Автор: Dick MartinИздательство: Страниц: 296ISBN: 0814473334Описание Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management. Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald's, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as: * Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East * Newsweek...
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Наталья Здравствуйте, Светлана. Меня зовут Елена. Я заказывала у Вас ранее отчет по практике "Совершенствования методов :." и очень довольна работой, которую Вы мне предоставили. Сожалею, что не могла ответить Вам ранее, но отчет я смогла защитить на 4, в целом преподавателям работа после вашего сопровождения понравилась, но все же они попросили меня его еще немного доработать. Хотелось бы узнать могу ли я сделать у Вас заказ для сопровождения диплома. Я очень благодарна Вам за помощь в сопровождении отчета по практике. Спасибо, Елена
