Год выпуска: 2006 Автор: Jan Norman Издательство: Kaplan Business Страниц: 208 ISBN: 1419506137
Описание
More than 700,000 franchise businesses in the U.S. generate $800 billion in sales annually. Every eight minutes during the business day, a new franchise opens. What No One Ever Tells You About Franchising is a must-have for the thousands of business owners who want to franchise their concepts, and for the thousands of buyers longing to purchase a franchise. Jan Norman, journalist and expert in entrepreneurship, gives readers a look at franchising from the trenches. Readers learn firsthand from 101 successful franchisors, franchisees, and experts a wealth of recommendations for making their dreams of franchising a reality. Chapters for franchisors cover all the essentials, from identifying the right territories, suppliers, and partners, to creating a brand worth buying and maintaining quality control. Chapters for franchisees give the hard facts on topics such as negotiating terms, evaluating the stability of the franchise, identifying hidden costs, and marketing beyond the...
