Год выпуска: 2006 Автор: Jay Lipe Издательство: Страниц: 272 ISBN: 1419523007
Описание
A company’s identity is far more than just letterhead, logo and business cards.A It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. A In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.A With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression. A Learn how to: A·A A A A A A A Ensure that your customers notice – and remember – your business. A·A A A A A A A Create power-packed visual elements, such as logos, colors, and images. A·A A A A A A A Make sure that your corporate identity is used consistently. A·A A A A A A A Craft a selling...
