Год выпуска: 2005 Автор: Marc Joseph, Rusty Fischer Издательство: Страниц: 321 ISBN: 1596370378
Описание
Marc Joseph, retail guru and founder of DollarDays International LLC, is helping thousands of independent retailers compete with the Wal-Marts of the world. Fifteen years ago, the sleeping giant known as the "super-mega-everything store" reared its massive head in the retail world. Traditional mom-and-pop stores, once the backbone of American business, suddenly found themselves in dire straights. "How can I help these stores stay afloat?" retail expert Marc Joseph asked himself. His answer: level the playing field between large and small retailers by creating DollarDays International LLC, now a surging internet business that champions the small retailer. In "Secrets of Retail," Joseph shares practical, "been there, done that" advice on everything from the psychology of buying to hiring employees and working successfully with vendors and promoters. This invaluable book provides expert advice for small retailers, including a step-by-step guide to competing against...
