Год выпуска: 2005 Автор: Jerold Panas Издательство: Страниц: 168 ISBN: 1889102245
Описание
How do you top what is said to be the greatest selling fundraising book of all time? How do you improve upon Mega Gifts, a book CASE Currents magazine called 'the most important fundraising book' written? How do you, as Emeril Lagasse would say, 'kick it up a notch?" Jerold Panas knows how. You update the content, revise it, add more chapters, introduce a rash of new donors, and look afresh at what's happened over the past two decades. What you end up with is an even better book, if that's possible. The Second Edition of Mega Gifts: Who Gives Them, Who Gets Them is no 'how-to' book. Panas would wince at that depiction. No, Mega Gifts it is far more substantive and significant than that. What Panas is after is nothing less than exposing the soul of those who make large gifts. And in his own inimitable style, he goes right to the source, the big givers themselves, and speaks at length with dozens of them. Then, to corroborate what he learns, Panas surveys...
