Год выпуска: 2005 Автор: John Child, David Faulkner, Stephen Tallman Издательство: Oxford University Press Страниц: 472 ISBN: 0199266255, 978-0199266258
Описание
Strategic alliances are increasingly common, as many organizations look towards various partnering arrangements. This second edition of Strategies of Cooperation extends the first edition's clear and comprehensive survey of strategic alliances. Presentin different disciplinary perspectives (economics, strategy, organization theory) and numerous examples from the corporate world. The text has been thoroughly revised and updated, taking account of new theoretical models, and its coverage of case studes has been extended. It will be ideal for business students and managers alike wishing to understand the challenges of managing alliances.
