Год выпуска: 2004 Автор: Michael J. Brassil Издательство: Страниц: 407 ISBN: 0974173800
Описание
As we move into the 21st century, many of the old rules no longer apply. In today's challenging business world, the person who runs his company by the seat of his pants often winds up on the seat of his pants. Today, while many companies are struggling just to keep afloat, savvy business owners are quietly experiencing explosive growth. They are successful because they are following a specific set of prioritized procedures. Few entrepreneurs seem to grasp the disarmingly simple premise - that, all too often, failure is the result of not having developed and executed a fully integrated strategic plan. Without a clear marketing strategy, even the best ideas in the world are doomed to failure. Most would-be entrepreneurs start their businesses for all the wrong reasons. They go about it in a disorganized and unsystematic fashion. By impulsively hopping from one opportunity to another, they blame their lack of success on circumstances beyond their control. They don't have a clue!...
