Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Год выпуска: 2005Издательство: Страниц: 352ISBN: 0471690163Описание The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information...
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Ольга Дорогая Юля, здравствуйте! Огромное Вам спасибо за рефераты, я сегодня их забрала и прочитала, в понедельник поедем сдавать в экстернат. Не могу не сказать Вам, что Вы очень талантливый и тонкий человек. Я хорошо знаю, что образование, каким бы качественным оно не было, не даёт возможности безошибочно почувствовать поставленную задачу. Высокое качество Ваших работ бесспорно, однако меня больше всего поразила точность и артистичность не просто реализации цели и задач исследования, а исполнения специалистСКОЙ по духу работы: в нашем случае это не просто рефераты на заданную тему, а рефераты совершенно определённого качественно (в смысле возраста, уровня образования и т.п.) специалиста. Выражаю Вам своё восхищение, надеюсь на дальнейшее сотрудничество.
