The Invisible Grail: How Brands Can Use Words to Captivate Audiences Год выпуска: 2006Автор: John SimmonsИздательство: Страниц: 224ISBN: 1904879691Описание Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.
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Алексей, 21.06 Дорогая Марина, спасибо вам большое за проделанную работу, диплом защитил на отлично, за что вам безумно благодарен, работа была сделана на высшем уровне, что оценил не только я, но и вся аттестационная комиссия, ещё раз ОГРОМНОЕ СПАСИБО, я наконец-то отмучился =)))))
