Год выпуска: 2006 Автор: DL Byron, Steve Broback Издательство: Страниц: 208 ISBN: 0321395387
Описание
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs...
С наступившими и грядущими праздниками Вас! Написанная Вами работа принята преподавателем как есть, мне даже пришлось буквально на месте ваять титульный лист. О недочётах она лишь сказала, что...они есть - и не более того. Благодаря Вам мне даже не пришлось сдавать экзамен по этому предмету. Спасибо большое!