Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Год выпуска: 2005 Автор: Scott Donaton Издательство: Страниц: 240 ISBN: 0071462163 Описание Advertising Age editor Scott Donatonexplains why the entertainmentand advertising industriesneed to create business modelsbased on content-commercepartnerships.
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Кристина, 03.12 Спасибо.вы мне очень помогли!!!