Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Год выпуска: 2006 Автор: Stuart E. Jackson Издательство: Страниц: 280 ISBN: 0470009209 Описание Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
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Любовь Марина, большое спасибо! Защитилась на отлично. Здоровья вам и вашим деткам.