Social Communication in Advertising: Consumption in the Mediated Marketplace
Год выпуска: 2004 Автор: William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill Издательство: Routledge Страниц: 432 ISBN: 0415966760 Описание Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
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