Год выпуска: 2005 Автор: Robert L. Heath, W. Timothy Coombs Издательство: Страниц: 560 ISBN: 1412926351
Описание
Today's Public Relations: An Introduction works to redefine the teaching of public relations byA discussing its connection to mass communication, but also linking it to its rhetorical heritage.A The text features coverage ofA ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundationA in the field of public relations while workingA to becomeA a professional in a global society. Key Features: Chapter-opening vignettes illustrate key points to be covered in the chapter. Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. Ethical Quandary...
