Год выпуска: 2006 Автор: Ben Cohen, Mal Warwick Издательство: Страниц: 192 ISBN: 1576753581
Описание
There’s no shortage of books on how to run small businesses, but few of them cover the special value — and special challenges — of socially responsible business practices for small- or medium-size companies. Values-Driven Business addresses that gap. The first entry of the new Social Venture Network series, this guide uses real-world examples to show how "triple bottom line" practices — profits, people, and planet — have helped companies throughout North America thrive. The book contains first steps that owners or managers can use to start narrowing the gap between personal values and business practices. It also illustrates the many dimensions of value-driven business, addressing the varied roles of customers, employees, the community, the environment, shareholders, and owners. Included is a self-assessment tool that lets readers determine how successful their company will be in implementing values-driven practices.
