Global Future : The Next Challenge for Asian Business Год выпуска: 2005Автор: Arnoud DeMeyer, Peter Williamson, Frank-JA?rgen Richter, Pamela C. M. MarИздательство: Страниц: 228ISBN: 0470821302Описание Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
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