Manager's Guide to Competitive Marketing Strategies, Third Edition
Год выпуска: 2005 Автор: Norton Paley Издательство: Страниц: 425 ISBN: 1854183656 Описание The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
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Aleksandr Здравствуйте,Юля. Спасибо вам еще раз за диплом.. все сдал на отлично.. оч доволен, буду рекомендовать другим)