Luxury Brand Management: A World of Privilege Год выпуска: 2008Автор: Michel Chevalier, Gerald MazzalovoИздательство: WileyСтраниц: 440ISBN: 978-0-470-823262Описание A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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Александр, 05.12 Всё получил. Спасибо вам за то, что смогли сделать! Благодарю вас. Вы очень много смогли сделать, чем очень мне помогли.
