Год выпуска: 2007 Автор: Tony Hines and Margaret Bruce Издательство: Butterworth-Heinemann Страниц: 352 ISBN: 0750668970
Описание
A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area: globalization; fast fashion; luxury fashion; offshoring; business-to-business; forecasting; sourcing; supply chain management (demand management); new product development; design management; logistics; range planning; colour prediction; market testing; e-commerce; strategy. Ideal for use on Fashion marketing and Fashion management programmes, this book will also be invaluable on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management....
