Год выпуска: 2008 Автор: Roddy Mullin and Julian Cummins Издательство: Kogan Page Business Books Страниц: 320 ISBN: 978-0-7494-5021-2
Описание
"Sales Promotion is essential reading for any practitioner needing to stay on top of their game." Edwin Mutton, Director General. Institute of Sales Promotion "Manages to make the subject interesting, readable and informative." Incentive Today "Should be prescribed reading for all consultants from account director down, and all promotion personnel from marketing manager down." Marketing magazine Формат: 15,5 см x 23,5 cм.
