Год выпуска: 2001 Автор: Malcolm Gladwell Издательство: Back Bay Books Страниц: 288 ISBN: 0-316-67907-0
Описание
"The Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Формат издания: 10,5 см х 17 см.
