Год выпуска: 2008
Автор: Candida G. Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene, Myra M. Hart
Издательство:
Страниц: 304
ISBN: 0137141157
Описание Starting, funding, and growing a new venture are significant challenges for every entrepreneur. For women, the hurdles are even higher, due to widely held perceptions about them, their capabilities, and their businesses. Now, five leading experts on women entrepreneurs offer systematic solutions to the challenges, offering timely advice to women dedicated to achieving success and claiming the rewards. Clearing the Hurdles draws on five years of original research, performed as part of the Diana Project--a major initiative that explores ways women grow businesses. The authors identify key factors associated with funding, growth, and success: the founder?s goals, expertise, and commitment; strategic direction; team building; effective use of networks; and access to capital. Most important, they offer concrete strategies for overcoming obstacles: strategies proven in the marketplace by women entrepreneurs. Wealth creation: Don?t get left out! Learn what it takes to build... |
