Год выпуска: 2008 Автор: Michael R. Solomon, Nancy Rabolt Издательство: Prentice Hall Страниц: 600 ISBN: 0131714740
Описание
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers.
