Год выпуска: 2008 Автор: Alexander B. van Putten, Ian C. MacMillan Издательство: Страниц: 176 ISBN: 0132237903
Описание
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. A Breakthrough Approach to Investing in Business Innovation Most companies analyze investments using tools thaias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis, but without requiring a lot of math, the aurs show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You’ll learn how to escape from the “go/no-go vise” and implement more flexible decision-making that considers all the business alternatives, mls, and opportunities associated with each project. You’ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. The authors show how to define the scope of...
