Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series) Год выпуска: 2008Автор: Kathy Bonk, Emily Tynes, Henry Griggs, Phil SparksИздательство: Страниц: 208ISBN: 0470181540Описание This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
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Надежда (Москва) Хочу Вас поблагодарить за великолепные консультации для работ по статистике для меня и Иры ("Корреляционно-регрессионный анализ...", "Основные пр.фонды"). Они были оценены высшим баллом. Нас допустили к экзамену. Похвалы, которые мы услышали адресуем ВАМ. Очень бы хотелось в дальнейшем рассчитывать на Вашу помощь, т.к. впереди такие дисциплины как ЭММ, Эконометрика. СПАСИБО ОГРОМНОЕ. Счастья Вам, здоровья, добра и мира вашей семье.
