Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy Год выпуска: 2008Автор: Sea-Jin ChangИздательство: Страниц: 250ISBN: 0470823712Описание Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive. --Constantinos Markides Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high resolution research microscope to their changing fortunes by dissecting their contrasting...
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Ольга, 13.05 Мой научник проверил работу. Вот что он ответил: По-моему, все очень достойно. У меня самые благоприятные впечатления от работы. Теперь главное - подготовить выступление. Так что спасибо Вам огромное, Марина Михайловна! Буду прошивать и готовить презентацию. Надеюсь, смогу ярко выступить.
