Marketing: Connecting With Customers
Год выпуска: 2008 Автор: Gilbert D. Harrell Издательство: Страниц: 586 ISBN: 0536750009 Описание Designed for the Principles of Marketing course, this book communicates precisely what todayOs outstanding marketers do?CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, Connecting with diversity, Connecting
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