Strategic Corporate Communications: A Global Approach for Doing Business in the New India Год выпуска: 2008Автор: Paul A. ArgentiИздательство: Страниц: 360ISBN: 0071549919Описание As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. “Put simply,” writes Paul Argenti, one of the foremost experts on corporate communications today, “companies must now find ways to communicate with constituencies they were able to ignore fifty years ago.” Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you: Organize communication efforts within the company and with the general public Use advertising designed to attract...
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Дина Юля, спасибо большое за консультацию. Оценка "отлично" без лишних комментариев:)
