Research Methods for Media and Communication Год выпуска: 2008Автор: Niranjala WeerakkodyИздательство: Oxford University PressСтраниц: 304ISBN: 0195560442Описание Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.
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