Product Innovation: Leading Change through Integrated Product Development Год выпуска: 2008Автор: David L. RaineyИздательство: Страниц: 639ISBN: 0521066018Описание The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built.
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Влада Марина, спасибо, отчеты по практике после консультаций с вами сдали на отлично
