The Bare Bones Introduction to Integrated Marketing Communication Год выпуска: 2008Автор: Robyn BlakemanИздательство: Страниц: 288ISBN: 0742555402Описание This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
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Denis, 05.06 Юля, спасибо большое. Преподаватель был впечатлен. Я со своей стороны работу вызубрил до нельзя! Он остался доволен. Спасибо-спасибо и еще раз спасибо! :)
