Год выпуска: 2008 Автор: Adam Gordon Издательство: Страниц: 304 ISBN: 0814409121
Описание
In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. The better their view of the future, the better their decisions--and the ger their profits–will be. Future Savvy is a hands-on, how-to book on evaluating the business, social, and technology forecasts that appear in everyday communications such as newspapers and business magazines, as well as in specialized sources like governt and think-tank forecasts, consultant reports, and stock-market guides. Futures analyst Adam Gordon has spent his career deciphering changes and trends in a variety of industries. Now, he shows business leaders how to gain a clearer view of the future, aell as: • Recognize potential trends and outcomes more effectively • Discount poor and biased forecasts more confidently • Anticipate relevant opportunities and potential threats earlier
