Год выпуска: 2008 Автор: Chris Fill, Graham Hughes Издательство: Страниц: 240 ISBN: 0750689676
Описание
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The...
С наступившими и грядущими праздниками Вас! Работа после вашего сопровождения принята преподавателем "как есть", мне даже пришлось буквально на месте ваять титульный лист. О недочётах она лишь сказала, что "...они есть" - и не более того. Благодаря Вам мне даже не пришлось сдавать экзамен по этому предмету. Спасибо большое!