Год выпуска: 2008 Автор: Babs Ryan Издательство: Страниц: 304 ISBN: 0981494706
Описание
Press '1' to listen to five more phone menus. If this is an emergency, please hold forever for the next available operator.... If you hate phone menus, you re not alone. When big companies saw data proving that up to 70 percent of callers press '0' to reach a live operator, they did exactly what you d expect. Instead of getting live operators to answer the phones, they disabled the zero out function. From gouging gas prices to 'free' checking accounts that charge for checkbooks and offer pointless point programs (50 percent of points are never redeemed), big businesses in America are disconnected.America's Corporate Brain Drain reveals that the swell of me-too products and lousy service is because the best people no longer work in Goliath companies. We re moving forward with Toyota and connecting with Nokia because the brightest sparks in the U.S. have left big corporations or are planning exit strategies. The 27 million small-business owners didn t get the boot -- 89 percent of...
