Год выпуска: 2008 Автор: Robert S. Kaplan, David P. Norton Издательство: Harvard Business School Press Страниц: 320 ISBN: 142212116X
Описание
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy - focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:Develop an effective strategy - with tools such as SWOT analysis, vision formulation, and strategic change agendasPlan execution of the strategy - through portfolios of strategic initiatives linked to strategy maps and Balanced ScorecardsPut your strategy into action - by integrating operational tools such as...
