Год выпуска: 2008 Автор: Dave Kahle Издательство: Страниц: 224 ISBN: 1564149943
Описание
How can a salesperson gain better results from every sales call? By mastering the art of asking questions. A good question is the salesperson's single most powerful tool, one that can be powerfully used in every stage of the sales process, from making appointments to closing the sale to following up afterwards; yet, most salespeople are ill-equipped to use this powerful tool effectively. As a result, they find themselves dealing with "price" issues, and wondering why the customer purchased from someone else. Question Your Way to Sales Success will transform the way salespeople think and operate by offering specific, practical advice on how to ask "better sales questions." A powerfully asked question... * Is your primary tool for collecting deeper and more detailed information about your customer. * Can make your customer think about what you want him or her to think about. * Is an effective tool to create the perception of your competence in your customer's mind....
