Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Год выпуска: 2008Автор: Jay Lindquist, M. Joseph SirgyИздательство: Страниц: 721ISBN: 1426630506Описание Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Похожие книги
Richard E. Baldwin, Rikard Forslide, Philippe Martin, Gianmarco Ottaviano, Frederic Robert-Nicoud. Economic Geography and Public Policy. – М.: , 0. – 0 с. Charles K. Wilber. Economics, Ethics, and Public Policy. – М.: , 0. – 0 с. Nikolaos Zahariadis. Markets, States, and Public Policy: Privatization in Britain and France. – М.: , 0. – 0 с. Yew-Kwang Ng. Efficiency, Equality and Public Policy: With a Case for Higher Public Spending. – М.: , 0. – 0 с. Maryann P. Feldman, Albert N. Link, Association for Public Policy Analysis and Management. Innovation Policy in the Knowledge-Based Economy (Economics of Science, Technology, and Innovation, V. 23). – М.: , 0. – 0 с. John Lemons, Donald A. Brown. Sustainable Development: Science, Ethics, and Public Policy (Environmental Science and Technology Library, Vol 3). – М.: , 0. – 0 с. Robert W. Wassmer, Robert Wassmer. Readings in Urban Economics: Issues and Public Policy (Blackwell Readings in Contemporary Economics). – М.: , 0. – 0 с. Sijbren Cnossen, Hans-Werner Sinn. Public Finance and Public Policy in the New Century (Cesifo Seminar Series). – М.: , 0. – 0 с. Richard Baldwin, Rikard Forslid, Philippe Martin, Gianmarco Ottaviano, Frederic Robert-Nicoud. Economic Geography and Public Policy. – М.: Princeton University Press, 2005. – 504 с. Better Governance and Public Policy: Capacity Building for Democratic Renewal in Africa. – М.: , 2003. – 0 с. Arye L. Hillman. Public Finance and Public Policy : Responsibilities and Limitations of Government. – М.: , 2003. – 0 с. John B. Shoven. Private Pensions and Public Policies. – М.: , 2004. – 0 с. Multinationals and Public Policy (The International Library of Critical Writings in Economics Series). – М.: , 2004. – 1096 с. Democratic Constitutional Design and Public Policy: Analysis and Evidence. – М.: , 2006. – 408 с. Jay Lindquist, M. Joseph Sirgy. Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy. – М.: , 2008. – 721 с. Axel B+Вrsch-Supan. Life-Cycle Savings and Public Policy. – М.: , 2010. – 402 с. Richard A Settersten. On the Frontier of Adulthood – Theory, Research and Public Policy. – М.: , 2008. – 504 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
GL-7, 21.04 СПАСИБО за всё. Вчера была защита, защитился на 4, хотели сначала даже 5 ставить, но в этом только моя вина. Сказали что сама работа очень не плохая. Ещё раз спасибо!
