OUR social and economic skein , growing steadily more complex and involved, challenges the best in executive understanding and discernment, cer- tainly in sound public-relations thinking and statesmanship. Unless a high degree of respectability and accomplishment is attained by those engaged in public-relations activities, the profession will fail its responsibility and will be des- tined to lose its right to retain its cherished posi- tion among the top professions. PAUL HAASE FROM now on, I think public relations is going to be the No. 1 item in the agenda of every top executive in this country, Bruce Barton declared recently in a letter to Editor Publisher. Barton did not overstate the importance of public relations in the job ahead. This manual on public relations, which also includes the practical application of publicity, has been prepared as a guide and code for those who are or who plan to be en- gaged in publicity and public-relations work. The authors claim little credit for...
